These are a nice step up from my cheap cables from Amazon with a much better build quality. I'm not the most refined ear, but I have faith that I'm getting more of 'the goods' using these.
Dealing with Unity Audio was great. I went in without knowing what I needed and Omer recommended these and a pair of Cancer Fighter cables based off of my current systems. NOTE: If your speakers have plastic binding posts I’d recommend either spades or pin connectors. The banana plugs barely hang on to cheap plastic posts.
Happy to buy Canadian with a portion of proceeds going to cancer research.